Audience
On the strength of our popular Latin American Web sites as well as our experience in Online marketing and advertising, Informatica Internaciaonal has accumulated a large audience with a high propensity for buying Latin American based travel services online. Below you will find data compiled from our our database of frequent Travel Web customers, Portal visitors, and Free E-mail users.


Demographic User Profile
Our average users are high income (55K -150K) professionals seeking luxurious vacation packages in Costa Rica and other Latin American Countries. They have money to spend and are frequent purchasers of online goods and services

43% are in professional and/or managerial occupations
13% self-employed and/or small-business owners
60% are female and 40% are male
70% are married 75% have a household income of more than $50K and 51% have HHI more than $75K
71% own a residence

75% have traveled for vacation;
25% have traveled for business

19% have flown for international business
42% have stayed in a hotel for vacation and 25% for business
31% have rented a car for vacation and 20% for business.



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